Patient-focused drug development (PFDD) is a systematic approach to help ensure that patients’ experiences, perspectives, needs, and priorities are captured and meaningfully incorporated into drug development and evaluation.

 

 

About the Speakers

Zizi Imatorbhebhe
MBA, MS, PMP® Senior Vice President, Global Strategy and Development, Head of Rare Disease Innovation Center

 

 

 

Ella Balasa
Cystic Fibrosis Patient, Patient Advocate and Consultant

 

 

 

 

 

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